I attended the Universal Music Africa Open Day and sat in the midst of very influential people in the music industry like boss of Alpha Better Records Salatiel Sala’a the boss of BIG Dreams Entertainment Gervais Vianney Ngongang, The boss of #Empire Pit Baccardi And the Director general of Universal music Africa Moussa Soumbounou and other stakeholders and it was an event worth writing home about.
This was a room flooded with big brains and talking of projects worthchanging the world of music in Africa and how African music can be universally distributed.
One question that however caught my attention was ” Is it important for independent record labels to collaborate and coexist with Universal Music?”
The most intriguing response came from Alpha Beta Records boss, Salatiel Sala’a and i will highlight it here. He said , coexistence is not even a call for concern or something to debate on because we have no choice but to coexist , after all, you cannot send Universal Music out of Cameroon. However, with respect to aspects of collaboration it got to be a win win since we cannot pretend about the fact that music is first and foremost a business to begin with. So, if there has to be a collaboration with independent labels and Universal Music they got to be able to both put something on the table that will benefit both parties otherwise no need for a collaboration.
Another thing that caught my attention was the fact that PIt Baccardi of Empire said when it comes to music the art of singing comprises like 10 to 15 percent of the entire music business. The marketing part is the most important and eats up the rest of the percentages. I am only highlighting this here because several artists are focused on making music yet not ready to invest in creating awareness for the music. How can you manufacture a product and leave it in ur house and expect it to be sold?
Lastly, All of the stakeholders present agreed that several artists, with desire to start music always focus on trying to get through the big door rather focusing on starting from the bottom to the top. The sad news, one cannot reverse the laws of gravity so far as you leave on planet earth. U got to start from the Bottom and then rise.Focus on making the right music from the least places you can afford and then , the magic can happen.
Its your Boy Caleb Karawawa of Karawa Diary
photos by Fahrenheit Pictures